To seize, hold, and fortify mental real estate in the customer's mind.
Claim first position or risk irrelevance.
One word, one story, one stake in the ground.
Narrow your USP until it cuts clean.
Positioning only exists in contrast. Define your rival.
If you can't be first, redraw the battlefield.
Clarity wins; complexity kills.
Back claims with evidence, or fall to doubt.
Defend against drift, dilution, distraction.
The real battlefield is perception, not the product.
Positioning is a war of attrition. Repeat until it sticks.
