Yusuf Gad - Brand Strategist

Meet The Brand Strategist

For over 20 years, I've helped startups and early-stage companies engineer positions that drive revenue, attract funding, and outmaneuver their competitors.

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Profile

I create categories. I fix broken brands. I turn overlooked companies into leaders.

Senior marketing executive (VP, CMO, Founder) with experience repositioning businesses, inventing categories, and building brands that drive measurable growth.

I help founders and investors turning strong products with weak positioning into category leaders.

Category
Creation

I invent new market categories that companies can own and dominate, transforming followers into leaders.

Brand
Repair

I fix broken positioning, clarify confused messaging, and rebuild brands that drive measurable growth.

Strategic
Leadership

I guide teams through complex repositioning, ensuring every decision strengthens the brand position.

Resume

Vice President, Marketing | Megaphone TV (2019–2025)

Led the campaign that turned an overlooked polling widget into the undisputed leader of a new category: Interactive Sponsorship in less than 18 months.

  • Invented the Interactive Sponsorship category, reframing the product from newsroom utility to broadcaster revenue engine.
  • Redirected the buyer from cost-center newsroom directors to profit-center sales leaders — flipping sales dynamics overnight.
  • Captured $2.1M ARR with 30× ROI, cut churn by 67%, and secured flagship wins with Fox, Scripps, and Nexstar.
  • Weaponized Customer Success into a sales-enablement arm, equipping teams with ROI tools and revenue-first narratives.
  • Outcome: Megaphone TV seized the high ground and is now the #1 Interactive Sponsorship platform.

Chief Marketing Officer | TRYBL (2016–2018)

Served concurrently while continuing to lead The A5 Agency
Secured $800K pre-MVP funding by creating a brand story strong enough to rival Facebook and Twitter.

  • Built brand from scratch, positioning TRYBL as a social media platform where you had access to all your followers all the time.
  • Crafted a differentiated narrative and investor deck that inspired VC confidence, raising $800K in funding before a single line of code was written.
  • Defined a bold value proposition — press one button to call all your entire "tribe" — that set the product apart from Facebook, Twitter, and Instagram.
  • Outcome: Proved the power of brand storytelling to attract significant investment and establish market position pre-launch.

Founder & CEO | The A5 Agency (2005–2019)

Built a cross-industry branding agency specializing in differentiation for SMBs.

  • The Intelligence Agency: Defined a new category, "Profiled Direct Response," and rebranded with a noir detective identity. Won over a skeptical CEO and delivered a 900% ROI, proving the power of bold positioning.
  • Genieall (IT Services): Turned a weak brand name into a strength by reframing sales around the question "What is your IT wish?". Shift repositioned sales conversations, boosted closes, and increased revenue by 24%.
  • Holly Eyewear: Identified white space in a crowded Toronto market and positioned Holly as the city's first women-only eyewear boutique. Branded around "Love Your Glasses", generating PR buzz and sustaining success with a Yorkville launch that thrives to this day.
  • Speech Therapy Centres of Canada: Repositioned around the promise "Find Your Voice", focusing the brand on pediatric outcomes and family trust. Elevated credibility versus solo practitioners and built a long-term brand foundation still in use.

Director of Sales & Marketing | Cybernomics (2002–2004)

Repositioned a managed IT services company to capture non-profit market share and accelerate growth.

  • Identified non-profits as the most profitable customer segment and redirected sales focus to this underserved market.
  • Simplified positioning to "IT Made Simple," replacing jargon with clear benefits tied to donor management and email systems.
  • Created all sales and marketing communications, including RFPs, proposals, presentations, and web copy.
  • Outcome: Drove a 17% increase in sales and cut client churn by 32%, strengthening competitiveness in a crowded field.
Strategic Victory

Your Brand’s Gun for Hire

Transform my strategy into your victory.

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