Yusuf Gad - Brand Strategist

Product Marketing Strategist.

For over 20 years, I've helped startups and growth-stage companies accelerate time to market through product marketing execution while building brand positioning foundations that power every GTM decision—driving revenue, attracting funding, and creating category dominance.

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Profile

I build go-to-market strategies that accelerate product launches, enable sales teams, and crush competitors. Then I architect the brand positioning that makes every GTM decision obvious and defensible.

Senior marketing executive (VP, CMO, Founder) who combines product marketing execution—launches, competitive positioning, messaging frameworks, sales enablement—with brand strategy foundations—category design, differentiation, and positioning architecture.

This dual discipline approach creates market dominance: your products reach market faster with clear positioning, your sales teams close bigger deals with stronger messaging, and your brand becomes the category standard others benchmark against.

Strategic Victories

Vice President, Marketing | Megaphone TV (2019–2025)

Built a complete product marketing and brand strategy system that transformed an overlooked polling widget into the undisputed leader of a new category in 18 months through GTM execution and positioning clarity.

  • Category Creation (Brand): Invented and named the Interactive Sponsorship category; repositioned product as a broadcaster revenue engine, not a feature.
  • GTM Execution (Product Marketing): Led product launches, competitive battlecards, and sales enablement that armed the team to win enterprise deals.
  • Captured $2.1M ARR with 30× ROI; projecting $10M+ lifetime value through brand-led GTM strategy.
  • Sales Alignment (Product Marketing): Cut churn 67% with customer retention program; weaponized Customer Success into frontline sales enablement.
  • Demand Generation: Reduced CAC 30% while tripling lead volume; boosted inbound demo requests +75% YoY through positioning-driven campaigns.
  • Cross-Functional Leadership: Drove alignment across sales, marketing, and product teams—ensuring every launch, message, and campaign reinforced our category position.

Chief Marketing Officer | TRYBL (2016–2018)

Served concurrently while continuing to lead The A5 Agency
Secured $800K pre-MVP funding by combining pre-launch product positioning with brand narrative powerful enough to rival Facebook and Twitter.

  • Product Positioning: Defined competitive differentiation against Facebook, Twitter, and Instagram—establishing clear value proposition before development began.
  • Brand Architecture: Built brand from zero, positioning TRYBL as the platform where you reach all followers instantly—no algorithm interference.
  • GTM Strategy: Created pre-launch messaging framework and investor pitch strategy that articulated product-market fit through the single-button "call your tribe" proposition.
  • Outcome: Won $800K pre-MVP funding by establishing market position, competitive advantage, and investor confidence before a line of code was written.

Founder & CEO | The A5 Agency (2005–2019)

Built a cross-industry agency combining brand positioning with go-to-market execution—delivering differentiation and revenue growth for SMBs.

  • The Intelligence Agency (IT): Repositioned brand with noir detective identity, created "Profiled Direct Response" GTM strategy, and executed campaigns that delivered 900% ROI.
  • Genieall (IT Services): Reframed brand positioning into "What is your IT wish?", rebuilt sales messaging and enablement materials—boosting closes and revenue +24%.
  • Holly Eyewear: Identified market white space, positioned as Toronto's first women-only eyewear boutique, branded "Love Your Glasses," and executed PR-driven launch strategy that created sustained success.
  • Speech Therapy Centres of Canada: Developed "Find Your Voice" positioning platform and messaging framework—building long-term brand foundation with integrated marketing strategy still in use today.

Director of Sales & Marketing | Cybernomics (2002–2004)

Led market segmentation strategy and competitive repositioning that captured non-profit market share through product marketing and brand clarity.

  • Market Analysis: Identified non-profits as most profitable segment through competitive intelligence and market research; redirected entire sales and marketing focus.
  • Positioning: Simplified brand message to "IT Made Simple," specifically tied to non-profit pain points—donor management and email systems.
  • Sales Enablement: Built complete GTM collateral including RFPs, competitive proposals, sales presentations, and web messaging that armed the team to win deals.
  • Outcome: Increased sales 17%, cut churn 32%, and fortified competitive position through integrated product marketing and brand strategy.
Read My War Stories

The Dual Discipline

Product Marketing Execution

  • Go-to-Market Strategy & Product Launches
  • Sales Enablement & Competitive Battlecards
  • Messaging Frameworks & Value Propositions
  • Market & Competitive Intelligence
  • Customer Segmentation & Targeting
  • Demand Generation & Campaign Strategy
  • Pricing & Packaging Strategy
  • Cross-Functional Team Leadership

Brand Strategy Foundations

  • Positioning Strategy & Category Design
  • Brand Architecture & Identity Systems
  • Differentiation & Competitive Positioning
  • Value Proposition Development
  • Brand Narrative & Story Frameworks
  • Market Category Creation & Naming
  • Strategic Positioning Frameworks
  • Brand-to-Market Commercialization

The Integration Advantage: Product marketing gets your product to market fast. Brand strategy ensures it arrives with unshakeable positioning. Together, they create category leadership—products that launch strong, messages that convert, and brands that dominate.

Strategic Victory

Your Product Marketing Strategist & Brand Architect

Accelerate time to market. Sharpen positioning. Dominate your category.
Transform my dual-discipline strategy into your competitive advantage.

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