Yusuf Gad - Brand Strategist

Meet The Brand Strategist

For over 20 years, I've helped startups and early-stage companies engineer positions that drive revenue, attract funding, and outmaneuver their competitors.

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Profile

I create categories. I fix broken brands. I turn overlooked companies into leaders.

Senior marketing executive (VP, CMO, Founder) with experience repositioning businesses, inventing categories, and building brands that drive measurable growth.

I help founders and investors who want to be #1 turn strong products with weak positioning into category leaders.

Strategic Victories

Vice President, Marketing | Megaphone TV (2019–2025)

Led the campaign that turned an overlooked polling widget into the undisputed leader of a new category: Interactive Sponsorship in less than 18 months.

  • Invented and named the Interactive Sponsorship category; reframed product as broadcaster revenue engine.
  • Captured $2.1M ARR with 30× ROI; projecting $10M+ lifetime value.
  • Cut churn 67% with a customer retention program; weaponized Customer Success into sales enablement.
  • Reduced CAC 30% while tripling lead volume; boosted inbound demo requests +75% YoY.
  • Led top-of-funnel offensives (email, content, ads, web dev & copy) and commanded design team.
  • Drove cross-functional alignment across sales, marketing, and product teams to accelerate growth.

Chief Marketing Officer | TRYBL (2016–2018)

Served concurrently while continuing to lead The A5 Agency
Secured $800K pre-MVP funding by creating a brand story strong enough to rival Facebook and Twitter.

  • Won $800K pre-MVP funding with an investor story bold enough to rival Facebook, Twitter, and Instagram.
  • Built brand from zero: positioning TRYBL as the platform where you reach all followers instantly.
  • Defined a single-button "call your tribe" proposition that set it apart from incumbents.
  • Outcome: Established market position and investor confidence before a line of code was written.

Founder & CEO | The A5 Agency (2005–2019)

Built a cross-industry branding agency specializing in differentiation for SMBs.

  • The Intelligence Agency (IT): Created "Profiled Direct Response," rebranded with a noir detective identity, and delivered 900% ROI.
  • Genieall (IT Services): Reframed weak brand into "What is your IT wish?"—boosting closes and revenue +24%.
  • Holly Eyewear: Identified white space, positioned as Toronto's first women-only eyewear boutique, branded "Love Your Glasses," and secured PR buzz that sustains success.
  • Speech Therapy Centres of Canada: Repositioned as "Find Your Voice," building a long-term brand foundation still in use.

Director of Sales & Marketing | Cybernomics (2002–2004)

Repositioned a managed IT services company to capture non-profit market share and accelerate growth.

  • Identified non-profits as most profitable customer base; redirected entire sales focus.
  • Simplified message to "IT Made Simple," tied to donor management/email systems.
  • Built all comms: RFPs, proposals, presentations, web copy.
  • Outcome: Increased sales 17%, cut churn 32%, fortified competitiveness.
Read My War Stories
Strategic Victory

Your Brand’s Gun for Hire

Transform my strategy into your victory.

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