Win The Brand War.
Category deisgn and GTM engines that win wars for B2B AI Startups and Scale-ups.
CMO, VP Marketing & Brand Strategist
Available for Contract or Hire (Remote/Hybrid)
Category deisgn and GTM engines that win wars for B2B AI Startups and Scale-ups.
CMO, VP Marketing & Brand Strategist
Available for Contract or Hire (Remote/Hybrid)
"Yusuf is an exceptional branding and marketing leader whose work has delivered measurable business impact across new business, revenue retention, and brand growth."
"It was an absolute pleasure working with Yusuf when establishing Genieall's branding."
"Yusuf's creativity, insight, and dedication were evident in every detail, and the results spoke for themselves: a cohesive brand that stood out, built trust, and grew with us."
"Yusuf is a prophet."
Most B2B AI startups don't fail because the model is broken.
They fail because they are interchangeable.
You’re bleeding runway because you sound like a commodity. You think you’re building a moat; the market thinks you’re a feature.
I help you win by making you irreplaceable.
READ THE MANIFESTOBattles won from 20+ years on the frontlines:
Transformed a broadcast technology TV polling widget into the #1 Interactive Sponsorship platform, generating $10M lifetime ARR with 30× ROI in less than 18 months.
Secured $800K pre-MVP funding by crafting a bold brand story for a communication platform, positioning it for instant follower engagement, rivaling major platforms.
Built a cross-industry branding agency specializing in SMB differentiation, creating impactful brand identities for IT, retail, healthcare, SaaS, and real estate.
I eliminate positioning vulnerabilities that stall your revenue and sabotage your scale.
Define the territory you can own or create from scratch. Turn "we're better" into "we're the only option."
Build GTM strategies that align product, sales, and marketing around one clear market position.
Create battlecards, ROI tools, and messaging frameworks that equip sales teams to win deals.
Know your customer's pain, or lose the battle before it begins.
Every successful brand addresses one of seven fundamental pain points. Identify which pain your customer feels most acutely, and you'll know exactly how to position your solution.
Discover The 7 PainsBreak them, and your B2B AI brand becomes a casualty.
Rules of battle that decide who commands and who is erased.
Learn the Laws of WarPick your enemy, or lose the war before it starts.
Every brand needs an adversary. Choose yours and focus your firepower.
Choose Your EnemyFresh Strategies from the Frontlines
Tactical insights, positioning strategies, and battle-tested wisdom delivered straight from the trenches.
Hiring a VP Marketing or CMO? I create categories and drive revenue.
Win With Me