Toy Soldier Strategy

Win The Brand War.

I lead brand wars for tech companies and startups that seize ground, outflank rivals, and drive measurable growth. Not theory. Victories.

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The Brand War Manifesto

Startups don’t die from bad products. They die from weak branding.

Logos and websites don't win markets. Branding does.

I build the core strategy - your positioning, USP, and messaging — so investors believe and customers buy.

Read My Full Manifesto

Campaign Victories

Proven wins from 20+ years on the frontlines:

Category Creation

Seized new territory for a broadcast technology platform by creating a category they could own. Delivered $2.1M in annual recurring revenue, generated 30x ROI, and cut churn by 67% in 18 months.

Investor Storytelling

Armed a social media startup with a USP and brand narrative strong enough to secure $800K in pre-MVP funding. Convinced skeptical investors it could compete with Facebook, Instagram, and TikTok.

Tech Offensives

Led brand offensives that repositioned and revitalized dozens of businesses across technology, SaaS, healthcare, retail, real estate, IT management, and professional services - and fortified lasting advantage.

Toy Soldier Strategy

What I Do

I don't dabble in marketing activity. I arm companies with the brand strategies and tactics needed for victory:

Seize
Ground

Claim your position. Own the space competitors can't.

Rally
Troops

Forge a single story. Align your team and attract your market.

Coordinate
Firepower

Focus tactics on one mission. Strike with discipline.

Outcome: Dominate your battlefield. Command attention. Drive growth.

Explore My Arsenal

The Laws of Brand Warfare

Break them, and your tech brand becomes a casualty.

Rules of battle that decide who commands and who is erased.

Learn the Laws of War
Toy Soldier Victory

Victory Goes to the Bold

Ready to strengthen your position? Let's talk strategy.

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