Win The Brand War.
I lead brand wars for tech companies and startups that seize ground, outflank rivals, and drive revenue.
Win With Me
I lead brand wars for tech companies and startups that seize ground, outflank rivals, and drive revenue.
Win With Me"Yusuf is an exceptional branding and marketing leader whose work has delivered measurable business impact across new business, revenue retention, and brand growth."
"It was an absolute pleasure working with Yusuf when establishing Genieall's branding."
"Yusuf's creativity, insight, and dedication were evident in every detail, and the results spoke for themselves: a cohesive brand that stood out, built trust, and grew with us."
"Yusuf is a prophet."
Startups don’t die from bad products. They die from weak branding.
Logos and websites don't win markets. Branding does.
I build the core strategy - your positioning, USP, and messaging — so investors believe and customers buy.
READ THE MANIFESTOBattles won from 20+ years on the frontlines:
Transformed a broadcast technology TV polling widget into the #1 Interactive Sponsorship platform, generating $2.1M ARR with 30× ROI in less than 18 months.
Secured $800K pre-MVP funding by crafting a bold brand story for a communication platform, positioning it for instant follower engagement, rivaling major platforms.
Built a cross-industry branding agency specializing in SMB differentiation, creating impactful brand identities for IT, retail, healthcare, SaaS, and real estate.
I don't dabble in marketing drivel. I arm companies with the brand strategies and tactics needed for victory:
Claim your category. Own the space competitors can't.
Forge a single story. Align your team and attract your market.
Focus tactics on one mission: winning. Strike with ruthlessness.
Outcome: Dominate your battlefield. Command attention. Drive growth.
Explore My ArsenalBreak them, and your tech brand becomes a casualty.
Rules of battle that decide who commands and who is erased.
Learn the Laws of WarPick your enemy, or lose the war before it starts.
Every brand needs an adversary. Choose yours and focus your firepower.
Choose Your Enemy10 Directives to Dominate Your Market
Master the strategic principles that separate market leaders from followers. These battle-tested directives will help you seize, hold, and fortify your position in the customer's mind.
Explore the Field GuideReal campaigns, real battles, real victories.
See how I've helped companies transform from followers to leaders. These case studies reveal the strategies, tactics, and results that turn brand positioning into market dominance.
Read the War Stories