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Long Live the Drug Trade. How to Build an Addictive Brand.
Why 2026 is the year B2B AI founders have to stop selling solutions and start selling addiction.

Your Roadmap is Bullshit: Build for the Wedge
Look at your product roadmap. Go ahead. Open the slide. Look at those beautiful blocks of color. Quarter one: Feature A. Quarter two: Integration B. Year three: “The Global AI Operating System.” It’s a fairy tale. You’re sitting in your ...

Find Your Panic Persona or Prepare for Liquidation
It’s 2026. The party is over. The lights are on, the floor is covered in cheap champagne, and the VCs are checking their watches. You spent all of 2025 talking about tokens, latency, and user growth. You showed the board the chart. The l...
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