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The Efficiency Swindle: Why B2B AI is Dying in the Boardroom
Efficiency is a commodity. Cash is king. If you’re selling "time saved" to a CFO in 2026, you’re already a line item on a chopping block.
The End of the Seat: Your GTM is a Liquidation Sale
The SaaS model is dead. In 2024, you charged for the “seat.” You were selling access to a process. The customer paid for the privilege of using your interface to touch a model. You were a middleman for compute. Your margins were protecte...
Your $500k Enterprise Deal is Dying in a CISO’s Inbox
The play has changed. The party is over. The money is tight, and the questions are hard. You built a machine that works while the world sleeps. You call it an Agent. You think you’re selling freedom. You aren’t. You’re handing a CISO a l...
Why Your B2B AI Startup is a Failure of Nerve
You’re paying for a funeral. That’s what your burn rate is. You sit in your glass box and you look at your “competitors.” I call them your cellmates. You pore over their “About Us” page, you copy their price list, and you say: “We need t...
Your TAM Slide is Bullshit
You’re in the room. The lights are down. The air conditioning is humming, and you’re clicking through the deck. You get to page six. The big one. The Total Addressable Market. The TAM. There it is. A circle. A big, beautiful, blue circle...
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