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The Brand War: Why AI Startups Die on Features (and How to Win)
In an AI-saturated market, features are a commodity and "Best Practices" are a suicide mission. This is the combat manual for Category Design and SaaS GTM survival.
Yusuf Gad February 28, 2026 3 min read
Listen.
If you’re here because you want to talk about color palettes or “brand personality,” leave. There are a thousand agencies that will take your money to pick a shade of blue and call it a “brand identity.”
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